DirectOps Systems · For hotels, resorts & villa operations
Every guest answered. Every hour. No extra staff.
The AI front desk we run on our own villas, installed in your property in 21 days — phone, chat and back office, pushing every enquiry towards a booking.
Published pricing · from €12,900 · live in 21 days
Why operators install it
Sound familiar?
- The night porter resigned. Again.
- A 2 AM enquiry, answered at 9 — the guest booked elsewhere at 8.
- Every new hire: same training, same mistakes, then gone.
- The OTA inbox speaks five languages; the team speaks one.
- Reviews unanswered, registrations filed late.
- Nobody can say what was promised to the guest last Tuesday.
One install ends all six.
20 minutes · no obligation · the price is on this page
Running live today at
Joy Beach Villas
Koh Phangan · Thailand
A 13-villa beachfront resort — every villa on one system, in seven languages.
The View Villa
Koh Phangan · Thailand
A private hillside villa above Sri Thanu — guest operations on the same system.
Villa Aura
Boutique villa · Europe
Our own villa — guests answered on its website and WhatsApp since spring 2026.
The demo
This is not a mockup. Ask it something.
The live system, answering for one of our own villas right now. Ask about check-in, the wifi, a late arrival — or complain, and watch it hand you to a human.
This exact system is what gets installed in your property, tuned to your house.
20 minutes · no obligation · the price is on this page
What the install includes
The Front Desk Install.
Everything below ships as one piece, in 21 days.
AI Speech Assistant
The phone answered at any hour, in the caller's language.
AI Chatbot
Website, WhatsApp and OTA inboxes — one brain, seven languages, humans looped in when it matters.
Back-office automation
Registrations filed, payments chased, reviews answered, reports sent — on schedule, every time.
A conversion-focused website
A fast site with the assistant built in, designed to turn lookers into bookings.
Full hookup to your existing PMS
Reservations, availability and guest data flowing both ways with the PMS you already run.
Training + 21-day tuning
Your team trained, the system tuned on your real guest traffic.
Not included, by design: bespoke software projects and custom feature development. One system, installed properly.
Built for
Operators with an existing PMS and 5–100 keys who want every guest answered in seconds — without hiring a night team.
Not for
Anyone who wants custom software built. The fit call exists to say so honestly.
The price, published
Priced by size. Published for all.
One install, everything included — the only variable is how many keys we wire up. The fit call confirms your band.
Boutique
up to 15 keys
€12,900
≈ CHF 12,000 · one-time, fixed
Resort
16–50 keys
€15,900
≈ CHF 14,800 · one-time, fixed
Group
51–100 keys
€21,900
≈ CHF 20,400 · one-time, fixed
The price is the price. The call is to check fit and book your slot — not to negotiate.
The 70% guarantee
If the system isn't handling at least 70% of your guest conversations automatically within 60 days of go-live, we keep working for free until it is — and if 30 more days pass without reaching it, we refund the install. Every cent.
Measured by the system's own logs — the same number that appears in your monthly report.
20 minutes · no obligation · the price is on this page
After go-live
Care Plans.
Expert work on your system, every month. Pick one at go-live.
Basis
Monitoring, retraining of the chat and speech agents, minor adjustments, support.
€540 /month
Plus
Everything in Basis, plus ongoing campaign care — ads and copy written and managed — and a monthly report with clear recommendations.
€1,040 /month
Elite
Everything in Plus, plus full SEO care — keyword research, technical and content optimisation, rankings tracked — two blog posts a month, and basic Google and Meta campaigns managed (ad budget not included).
€1,790 /month
How it goes
Four steps, no jargon.
The fit call
Twenty minutes. Your PMS, your volume, your timeline — both sides decide if it fits.
The install
21 days, and we do everything. Your side is a few short sessions.
The tuning
Live guest traffic, tighter answers every week. The guarantee clock starts at go-live.
The Care Plan
Pick Basis, Plus or Elite — we stay on the system so you never have to.
Fair questions
Asked before booking.
Will guests know they're talking to AI?
The assistant doesn't pretend to be a person. It answers instantly, accurately and in the guest's language — which is what guests actually care about — and hands over to your team the moment a conversation needs a human.
What happens with complaints and emergencies?
They are never handled silently. Complaints, refunds and emergencies escalate to a named human with the full conversation attached — automation with a handbrake.
Which PMS do you support?
Beds24 natively today; many others connect through our channel-manager integration. Confirming yours is half of what the fit call is for.
What if it answers something wrongly?
It only answers from your written knowledge base — no improvising. The 21-day tuning tightens it on your real traffic, and the 70% guarantee holds us to the result.
Which languages does it speak?
Seven today — English, Italian, Thai, German, French, Russian and Hebrew.
Where does our data live?
On our servers, isolated per client, never shared between properties and never used to train public models. The contracting entity for CH and EU clients is Swiss.
Book the fit call
Check fit. Book your slot.
Three facts about the property, then pick your time — the slot lands straight in both calendars.
Step 1 of 2 · the property
The call is 20 minutes, on the phone or on video — it checks fit, nothing else. hello@directops.ai
The same system answers guests at Joy Beach Villas, The View Villa and Villa Aura every day.